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Showing posts from October, 2023

SEO Terms Glossary

 MEANINGS OF SEO TERMS If you've been reading our beginner's guide to SEO and are perplexed by some of the phrases you've come across, don't worry! We understand that understanding the intricacies of SEO lingo and jargon might feel like learning a new language. To help you understand all of the new jargon we're throwing at you, we've put together a chapter-by-chapter SEO glossary complete with definitions and helpful links. You should save this page for future reference! SEO 101(Chapter 1)  10 blue links: This is the format in which search engines display search results; ten organic results all appear in the same format. Black hat SEO methods are those that violate Google's quality rules. Crawling is the technique by which search engines find your website's pages. De-indexed: A page or set of pages that have been removed from Google's index. Featured snippets: Organic answer boxes that appear at the top of search engine results pages for specific...

Assessing & Monitoring SEO Success

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CHAPTER EIGHT: EVALUATION OF SEO PERFORMANCE They claim that anything can be improved if it can be measured. It's the same with SEO. Professional SEOs monitor a variety of metrics to demonstrate the effectiveness of SEO, including rankings, conversion rates, lost links, and more. It's crucial to your SEO effectiveness, client retention, and perceived value that you measure the effects of your work and continual improvement. When something isn't working, it also enables you to change your priorities. Always begin with the end in mind. Even if it's typical to have several objectives (both macro and micro), deciding on a clear primary end goal is crucial. Knowing a website's goals and/or clients' needs thoroughly is the only method to determine what its main objective should be. Good customer inquiries not only help you focus your efforts strategically, but they also demonstrate your concern for the client. Examples of customer inquiries: Could you briefly describe...