DREAMSITECO

 CHAPTER FIVE : SEO ON-PAGE Now that you know how your target market searches, it's time to get started with on-page SEO, which is the technique of creating web pages that answer searchers' questions. On-page SEO is multidimensional, extending beyond content to include things like schema and meta tags, which we'll go over in further detail in the following chapter on technical optimization. Put on your wordsmithing caps for the time being – it's time to generate your content! Producing your content Putting your keyword research to use We covered ways for determining how your target audience searches for your material in the previous chapter. It is now time to put that research to use. Here's a quick guide to putting your keyword research to use: Examine your keywords and categorize those that have similar topics and intent. Rather than generating individual pages for each keyword variation, those groups will be your pages. If you haven't previously, assess the S...

 Next Level: How to Target Multiple Keywords with One Page Those who have attended any of the Dreamsiteco Training Bootcamps will be familiar with our approach to keyword research, which is focused on identifying themes rather than specific phrases. In SEO, this is referred to as "niche keywords." A "niche" to me is a group of similar words or concepts that are essentially versions of the same inquiry. Let's say my broad topic is: Why are cats jerks? Some subtopics within this subject include: Why is my cat constantly knocking stuff off the counter? What causes my cat to ruin my furniture? Why did I agree to purchase this cat? I may then use Keyword Explorer or similar tool to uncover variants of these niche themes that have the best features (Difficulty, Search Volume, Opportunity, and so on). This method of organizing keyword research theoretically aligns with the search logic of Google's Hummingbird algorithm update. Once we've identified specialty th...

 CHAPTER FOUR: KEYWORD EXPLORATION Now that you know how to appear in search results, let's figure out which strategic keywords to target in your website's content and how to create that material such that both users and search engines are satisfied. The power of keyword research comes from gaining a deeper understanding of your target market and how they search for your information, services, or products. Keyword research offers you with targeted search data that can assist you in answering queries such as: What exactly are people looking for? How many people are trying to find it? What format do they require that information in? In this chapter, you'll learn tools and strategies for uncovering that information, as well as tactics for avoiding keyword research pitfalls and creating effective content. When you discover how your target audience searches for your content, you open up a whole new world of strategic SEO! Ask questions prior to conducting keyword research. Befor...

 CHAPTER THREE : CRAWLING, INDEXING, AND RANKING IN SEARCH ENGINES  Search engines, as we said in Chapter 1, are answer machines. They exist to uncover, understand, and arrange the internet's content in order to provide the most appropriate answers to searchers' requests. Your material must first be visible to search engines in order to appear in search results. It's undoubtedly the most critical aspect of SEO: if your site can't be found, you'll never appear in the SERPs (Search Engine Results Page). How do search engines function? Search engines provide three main functions: Crawling: Searching the Internet for content by inspecting the code/content of each URL found. Indexing: The process of storing and organizing the content discovered during the crawling process. When a page is added to the index, it is eligible to be presented as a result of relevant queries. Ranking: Provide the content that best answers a searcher's query, which means that results are...