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TECHNICAL SEO

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 CHAPTER SIX: TECHNICAL SEO Now that you've created great content based on good keyword research, it's critical to ensure that it's readable not only by people, but also by search engines! You don't need to have a thorough technical understanding of these topics, but you should understand what they do so that you can speak intelligently about them with developers. Speaking the language of your developers is essential because you will almost certainly need them to carry out some of your optimizations. They are unlikely to prioritize your requests if they do not comprehend or recognize the significance of your request. When you create credibility and trust with your developers, you can begin to cut through the red tape that frequently prevents important work from being completed. To be effective, SEOs require cross-team collaboration. It is critical to maintain a positive relationship with your developers in order to successfully address SEO difficulties from both sides. ...

SEO ON-PAGE

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 CHAPTER FIVE : SEO ON-PAGE Now that you know how your target market searches, it's time to get started with on-page SEO, which is the technique of creating web pages that answer searchers' questions. On-page SEO is multidimensional, extending beyond content to include things like schema and meta tags, which we'll go over in further detail in the following chapter on technical optimization. Put on your wordsmithing caps for the time being – it's time to generate your content! Producing your content Putting your keyword research to use We covered ways for determining how your target audience searches for your material in the previous chapter. It is now time to put that research to use. Here's a quick guide to putting your keyword research to use: Examine your keywords and categorize those that have similar topics and intent. Rather than generating individual pages for each keyword variation, those groups will be your pages. If you haven't previously, assess the S...